These days looking for a job is less about the traditional “pounding the pavement” and more about marketing yourself. Now unless you have worked as a full time marketer, you probably know as little about marketing as I did when I was looking for a job. That was 5 years ago, and things have changed drastically even since then.
Job seekers have a lot to do when looking for a job—building powerful resumes, researching the labor market, deciding on your next career move, finding the employers who are looking for you—and you probably don’t have a lot of time or patience to learn all the principles of marketing and implement them into your job search. So here are a few quick-and-dirty tactics to energize your job search.
- Write a Captivating Headline
Successful companies use a headline below their name to enforce their brand. You can use it as a title for your resume, the headline for your LinkedIn profile, or tag lines on any site in which you post your resume. Here are a few examples:
• Goal-oriented Senior Accountant with Five Years of Accounting Experience
• Successful Manager of Dozens of Online Marketing Campaigns
• Cook with Extensive Fine Dining Experience
• Award-winning Editor Skilled in Web Design
For more examples, see Alison Doyle’s article on writing resume headlines.
- Create Your Own Posts – Don’t Just Share
Most of us are probably hooked up to Facebook, LinkedIn, Twitter or other social media sites for job search. If not, you’d better—employers are overwhelmingly looking for you online. Might as well make sure they’re seeing the good stuff.
If you are active on a social media site (or sites), don’t just share information from others. Read up on the latest in your industry, and write about it! Employers can see that you are up to date and relevant.
- Find Trending Topics
Google, Bing, Yahoo and other homepages will tell you what topics are trending. Use this as an idea starter for your comments.
- Do You Blog?
Do you blog? You should. If you don’t, get an idea of what you’re missing: visit a blog site such as Blogger.com or WordPress.com. Write about what you know. It reinforces your brand.
Don’t have time for a full blog? Write a one-minute mini-blog post. You can still accomplish the goal of being top-of-mind while writing just a few words or sharing an image with a relevant quote. Try this: go to Bing Image Search and type in a few keywords and the word “quote”, and see what comes up. Post it to your blog with a brief commentary, and don’t forget to cite your source.
Related: 7 Online Tools That Trump Your Traditional Resume (Careerrealism.com)